Cheez-It x thankyoucasegod
Across all organic social channels the Cheez-It Chuck has over 20,000,000 views, 600,000 shares, 400,000 likes, 11,000 Comments.
I had the opportunity to collaborate with the LEGENDARY snack brand Cheez-It.
From having them in my lunch box as a youngin, to creating a viral project together. Truly a full circle moment.
Cheez-It x thankyoucasegod featured on the TODAY show segment “Slay or Nay”
IT GOES DOWN IN THE DM (Email)
On a rainy Monday in 2023 I was reached out to by Chelsea Merrill (a brand manager at Cheez-It). I was flattered by the opportunity but knew I has to come correct with an idea for it see the light of day.
As I was brainstorming…I kept thinking back to my childhood lunch, A PB&J, a banana, a kudos bar and a ziploc bag filled with Cheez-It’s.
That ziploc bag of Cheez-it was the piece de resistance of my lunch, and most of the time eaten at snack time.
Normally, I would pitch back various options but I knew this one would hit. The relatability of snacking from a ziplock,
but putting it on a shoe? In my head it was gold.
Over the next week or so I recorded myself ideating, testing, crafting, and photographing this shoe.
Once Posted I had NO idea it would become as popular as it did.
Across all ORGANIC social channels the Cheez-It has over 20,000,000 views, 600,000 shares, 400,000 likes, 11,000 Comments.
