Converse partners with Joe Freshgoods a Chicago based creative focused on telling stories through his work. Joe got his start designing bootleg t-shirts with an eclectic style mix shaped by the streets of Chicago. He has since became a profound story teller on the global stage, bring his bold ideas to new mediums. This Collaboration revisits his artistic roots — and turns the story into a statement of how far he’s come.
My role in this project as a digital designer is to deliver this profound story telling on the Converse.com website. Combining both the Converse mission with Joe’s story.